Leveraging Social Media Properly for Your Business
Social media marketing is an excellent way to grow your audience and customer base, but you need to use is efficiently. Here are top tips for leveraging social media properly for your business.
Know Where Your Audience Is
If your audience is on Pinterest and you’re only using Twitter, you’re not going to get the response you want. You need to find out exactly where your audience is going to spend their time and target those social media platforms. Focus on one where most of your audience is, but still add content at two other platforms that smaller numbers of your audience is.
Create Targeted Posts
There was once a time that it was all about quantity. You wanted to get in the face of your audience. Now it’s a case of quality. Make sure each post you create is targeted and useful for your audience. Include a range of links, images, GIFs, and videos, but make sure each post you write is interesting and targeted.
Engage with Your Audience
Don’t just post and run. Improving engagement on your social networks is essential to keep showing up in their feeds. You can increase engagement by engaging yourself. Reply to comments, answer messages, and like replies that people make. Thank people for retweets and get involved in conversations with your audience. If they know you’re a real human, they’ll interact more often when they see your posts.
Network at Every Opportunity
While connecting with your audience is important, you also want to connect with other businesses within your industry. Network with those that offer complementary services, helping both of you to gain new customers. If you run a wedding photography business, network with florists, bridal dress stores, and other similar items.
Social media marketing is more than just posting your links. Be more interactive and make sure you’re where your audience is.