What Your Business Needs on Its Website to Succeed
You have a business website. That’s the thing everyone told you to have, right? Well, it’s not just the case of creating a website. You need to make sure it has all the right information and pages. Web development is more than just creating a beautiful-looking site. Here’s what your site really needs to succeed.
Home, About, and Contact Pages
Start with these three pages on your site. The Home Page is the main landing page people see. It gives people an initial look into the products you offer and who you are. The About Page goes into more detail about your company (not necessarily you), including the history, experience, and your aims for customers. The Contact Page is essential to make sure people can talk to someone within the company, whether via phone, email, or a live chat.
Product and Service Descriptions
When working on the web development, make sure you have more than just a beautiful design. People don’t come for the design, but the information. If you want to increase sales, you’ll need to give people a reason to buy and invest. Use your product and service descriptions to share exactly what they’ll get and why everything is worth the money. Don’t leave them with questions or they’ll go to your competitors.
Calls to Action
Each page on your site should have a call to action (CTA). Make sure there is only one CTA per page. People want to know what you want them to do after they’ve read your content. Do you want them to sign up to your email list, buy a product, invest in a service? Tell them and they’re more likely to do it. Keeping it to one CTA per page will help to avoid confusion.
Make sure your web development includes the three elements above. You’ll have a website that is more likely to succeed.