Why SEO Is Extremely Important for Startups
Creating a startup business is more than creating a website or setting up shop. It’s not a case of “build it and they will come.” People need to know you’re around. SEO is one of the most important and effective elements in digital marketing. Here’s why you shouldn’t overlook it for your startup.
People Turn to Google for Information
Google searches are extremely popular for finding information. People will go to the search engine to get information about their needs. They don’t look for a particular brand or company, but they use a set of keywords to find a range of businesses that offer something they need. Those getting married will look for wedding photographers or florists in their local area, while people wanting to eat out on holiday will look for restaurants close by.
You want to appear in the top results on the Google searches. People aren’t going to look past the first couple of pages of search results. In fact, many don’t look past the first page of search results! If you’re not there, people aren’t going to find you. SEO is the way to get yourself there to be found.
You’ll Enhance Other Marketing Techniques
SEO is one of those digital marketing tools that affects other techniques and methods. You can enhance content marketing, social media marketing, and many other local marketing techniques instantly.
It’s easier to create Facebook ads that reach your target audience. You’ll know how to create guest posts to help the blogs gain more readers and then click on your link to find you. Partnering with local businesses is much easier, helping to boost your marketing efforts and customer base.
Now is the time to add SEO to your digital marketing plan. All startups need it, regardless of the type of industry they’re in.